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Our Goal
Our goal is to produce ecologically responsible and quality products that encourage and increase brand recognition, prestige and value.
Engaging Product Solutions



innovative and creative

innovative and creative

Chinese proverb “Yi quan fei yinh, bai quan fei sheng”, one dog snarls at a shadow; a hundred howl at it’s bark. There is little gained by following a trend! To stand out from the crowd, one must differentiate one's self. It pays to be innovative and creative!

We endeavour to produce better outcomes by producing, practical yet creative and innovative product outcomes. We do this by investing in creative resources and through product innovation. Our goal is to produce product specifications which have genuine creative, innovative, ecological and quality based elements
product sourcing

product sourcing

Our life revolves around material acronyms and properties; product research and specifications; decorating and manufacturing; quality assurance and control; customs, freight, insurance and distribution. Once a product concept is agreed upon, we produce1 and or perform the following tasks:
  • product research;
  • detailed product specifications;
  • artwork2;
  • organise factories (timetables, instructions, terms and conditions etc);
  • organise and then quality control pre-production sample(s);
  • monitoring and supervision of production and factory quality assurance processes;
  • quality control (includes laboratory testing, if required);
  • packaging;
  • customs and freight; and
  • storage and distribution3 (if required).

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product concepts

product concepts

Materialising and quantifying marketing ideas / messages into product concepts is one of the most rewarding things we get to do. We take a significant amount of care and allocate a large amount of time to selecting items that we present to clients. We do this through our creative resources, drawing on marketing history from other clients, reviewing product data trends and drawing on new product pools. To be selected a product needs to have the following characteristics:
  • genuinely connect with the target audience (preferably verified historically from other parties);
  • meets precisely and completely the marketing objectives;
  • has the best possible ecological and quality credentials;
  • has appropriate innovative and creative merit; and
  • has the most suitable material and manufacturing pedigree given our customer’s price constraints.

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about us; responsible sourcing / SEDEX

Increasingly, international sourcing is moving away from being solely a negotiation between two parties remote to the consequences it has on lives, the environment, labour, safety and sometimes local and international laws. While not trying to impose western standards onto third world countries we recognise that an ethical principal is an ethical principal regardless of where one is.

We hold true to the following basic principles and take steps to ensure we are not intentionally or unintentionally contributing to a breach of internationally accepted standards on each and every sourcing transaction.

  1. Child labour laws.
  2. Fair and ethical treatment of labour, including reasonable remuneration and conditions.
  3. Workplace health and safety.
  4. Ecological practices.

We have been a member of SEDEX for a number of years. Initially our membership was solely as a supplier, now it is as both a buyer and supplier. SEDEX is a leading, non for profit, platform aimed at easing the burden of continually auditing and certifying supply chain parties. The goal of which is to drive improvements in ethical performance in the supply chain.

about sourcing